Toby Riley

Tempe, AZ

Art Director, UX/UI Designer - specializing in creating visual solutions for todays problems. Feel free to contact me at tobyrileydesigns@gmail.com.

brand identity, branding, graphic design, illustration, logo, marketing, typography, ux, web design

Adobe Creative Jam Winner — This year I was invited as one of the 8 premier designers to participate in a 3 hour app design challenge and presentation. Kat Menze and myself were a team for this years Phoenix Adobe Creative Jam. Kat and I ended up winning the audience choice and judges choice awards, taking home both 1st places. It was a wonderful experience. The challenge theme, "It's getting hot in here". We decided to...
American Heart Association Landing Page redesign — This redesign of AHA's landing page was meant to do a better job at explaining the My Research Legacy cause, engage the audience more efficiently and persuade the audience to sign up - providing their medical history. The original landing page had a few UX and UI mistakes and was not up to standards. I assessed the current page, mind mapped what could be changed / added and then I wireframe o...
Alpin Brand Identity — Alpin is a research foundation consisting of scientists and explorers. Using the latest in research technologies our team explores Earth’s harshest environments and least accessible areas. Alpin pursues the discover of the unknown. This includes species documentation, ice layer research, geology and surveying.
Dutch Bros logo evolution — 1 hour logo designs — Just for fun, I tried to update the current Dutch Bros logo. I changed the heights of the capital letters and adjusted the letter kerning. I also recreated the 'Coffee' text. From this stage, I decided to create a more contemporary feel to their logo, update the colors and icon.
Adventure Arizona — Concept mockup for an Arizona adventure site. From here users could choose either by location or adventure; Hiking the Grand Canyon - tours and info. Caving in Tucson or Pink Jeep Tours in Sedona etc.
Imperial Wholesale — Two landing pages for Imperial Wholesale. One is a launching page for their new product, with product samples and promo video. The other includes lifestyle photos and scroll through product samples of other new flooring options.
Daily UI - Credit Card Checkout #002 — Credit Card Checkout for Daily UI - gotta stay creative and expand my skills. Here is my second mission.
Onedge Climbing Gym — Homepage mockup for a local climbing gym. Stock imagery used for mockup, but the gym requested colors on their site continue through the interior of their gym; here is a concept of this execution.
Daily UI - User Profile - #006 — Here is my 6th mission from Daily UI - create an a user profile. I am playing around with circle/square balance and trying to break the frame in some minimal way.
REI Logo Rebrand — REI, in my opinion, really needs to redesign their logo. It is a bit outdated and unrefined. Here is my version of how the update should look. Keeping the trees and mountain elements, the bold text and the smaller sub text - as well as bring some color into the mix.
Bradford Font Fun — Playing around with type styles and varying fonts. I like the weight balances between these two typefaces. Fun fact, Bradford is my middle name.
Kenyan Coffee Goods — Email mockup for a delicious new coffee blend / coffee company concept.
Heart Effect — Heart Effect advocates for children with congenital heart defects by educating communities and funding programs and research for Phoenix Children’s Heart Center. This is the logo I created for them. https://phoenixchildrensfoundation.org/giving-groups/find/heart-effect/
KnowledgeNet Logo Transformation & Update Process — Project: KnowledgeNet logo evolution and mark update. Here demonstrates how I transformed the existing logo to a more modern/uniform display type logo. Once I had an updated cornerstone, I researched industry trends, competitors, created mood boards with preferred logo styles, sketched concepts, roughly rendered logos, curated team reviews, edited additional renders and then narrowed our pre...
404 Page - Arktik — A collection of 404 page concepts; just for fun. Exploring the balance of image, copy and information.
Gear Beast Logo — I designed a new logo for Gear Beast, a tech accessory company. The logo is implemented on their merchandise and sold around the world.
Eco Logo — Logo mark created for a sustainable paper plate company, Eco. Their plates are plant based and designed to break down easily and be 100% recyclable. Color pallet and negative space leaves help create the 'e' icon and build the sustainable tone.
Daily UI - Pop-Up #016 — Thank you for subscribing pop-up.
Daily UI - App Icon - #005 — Here is my 5th mission from Daily UI - create an app icon. Life Creation is an actual client I am working with, and this is there logo mark I created. They are a non-profit who seek to rescue, protect and empower the vulnerable against human trafficking, abuse, poverty and exploitation and provide new life to those who suffers. https://newlifecreations.org
Truth Display Font — Type illustration.
Andrea Arnold Aesthetics — Andrea Arnold Aesthetics, personal branding for a licensed skincare and facial professional in Scottsdale.
Thompson Capital Partners — Thompson Capital Partners is an Arizona based investment company. This is the logo I designed for them and the geometric alignment blue print for it.
Outback Logo Update — Rebrand - Updated logo for Outback Steakhouse.
Flourish Logo Mockups — Local coffee shop in need of a re-brand. Flourish specializes in "no nonsense coffee drinks". They believe in the power of caffeine and how it can improve our bodies functions; their products are top quality and they wish to provide a natural, nourishing beverage. Light, fun colors and distinguishable font and icon help this coffee shop stand out. These are 3 logo mockup options I played around...

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