Toby Riley

Tempe, AZ

Art Director, UX/UI Designer - specializing in creating visual solutions for todays problems. Feel free to contact me at tobyrileydesigns@gmail.com.

brand identity, branding, graphic design, illustration, logo, marketing, typography, ux, web design

David Yurman Onboarding Learning Module — My Role: Art—UX/UI Director Guide our team’s user experience strategy and design out the whole of the use’s onboarding journey. Our team was responsible for creating a compelling onboarding experience with lots of functionality, depth of design and a knowledge check. We created 2 separate learning modules for new David Yurman employees. These learning modules consisted of David and Sybil’s l...
UX/UI Audit and redesign for Abbott — My Role: Art—UX/UI Director Guide our team’s user experience strategy for the site overhaul and program integration. Duration: 8 Weeks Deliverables: I was responsible for creating compelling updates to their current website design and flow, while balancing parameters of their third party developers. _____ My designs were created with the help from of user interviews, UX/UI best practices, int...
Navigating Change for FritoLay - Flamin' Hot Cheetos — FritoLay challenged out team to produce an educational experience based on their internal growth process, in turn, Navigating Change. Our team devised a game, based on FritoLay's pop-up Hot Cheeto restaurants. This experience brings game mechanics into the learning experience and lets users have fun with their HR initiatives. Users are assigned specific jobs within the restaurant, and tasked w...
FedEx Box Design — Box design for FedEx - internal employee branded experience box. Inside these boxes contains swag items, FedEx themed posters, and educational material such as brand guides, company quiz questions and more.
Adobe Creative Jam Winner — This year I was invited as one of the 8 premier designers to participate in a 3 hour app design challenge and presentation. Kat Menze and myself were a team for this years Phoenix Adobe Creative Jam. Kat and I ended up winning the audience choice and judges choice awards, taking home both 1st places. It was a wonderful experience. The challenge theme, "It's getting hot in here". We decided to...
Mental Matters — Concept App — Mental Matters is an app for a "healthy mind, with you in mind". Contains guided meditations, daily journaling and other features for positive mental health. This is a concept for their new app UI.
American Heart Association Landing Page redesign — This redesign of AHA's landing page was meant to do a better job at explaining the My Research Legacy cause, engage the audience more efficiently and persuade the audience to sign up - providing their medical history. The original landing page had a few UX and UI mistakes and was not up to standards. I assessed the current page, mind mapped what could be changed / added and then I wireframe o...
Alpin Brand Identity — Alpin is a research foundation consisting of scientists and explorers. Using the latest in research technologies our team explores Earth’s harshest environments and least accessible areas. Alpin pursues the discover of the unknown. This includes species documentation, ice layer research, geology and surveying.
Duotone Saguaros — Duotone Saguaros — just some fun with AZ cacti
Dutch Bros logo evolution — 1 hour logo designs — Just for fun, I tried to update the current Dutch Bros logo. I changed the heights of the capital letters and adjusted the letter kerning. I also recreated the 'Coffee' text. From this stage, I decided to create a more contemporary feel to their logo, update the colors and icon.
Adventure Arizona — Concept mockup for an Arizona adventure site. From here users could choose either by location or adventure; Hiking the Grand Canyon - tours and info. Caving in Tucson or Pink Jeep Tours in Sedona etc.
Bradford Font Fun — Playing around with type styles and varying fonts. I like the weight balances between these two typefaces. Fun fact, Bradford is my middle name.
Onedge Climbing Gym — Homepage mockup for a local climbing gym. Stock imagery used for mockup, but the gym requested colors on their site continue through the interior of their gym; here is a concept of this execution.
Heart Effect — Heart Effect advocates for children with congenital heart defects by educating communities and funding programs and research for Phoenix Children’s Heart Center. This is the logo I created for them. https://phoenixchildrensfoundation.org/giving-groups/find/heart-effect/
Daily UI - Credit Card Checkout #002 — Credit Card Checkout for Daily UI - gotta stay creative and expand my skills. Here is my second mission.
Daily UI - User Profile - #006 — Here is my 6th mission from Daily UI - create an a user profile. I am playing around with circle/square balance and trying to break the frame in some minimal way.
Mountains are Dangerous — Shirt design — perfect for rolling around in the dirt, and climbing mountains.
REI Logo Rebrand — My version of how an update to the REI logo could look. Keeping brand elements such as trees and mountain, the bold text and the smaller sub text - as well as bring some color into the mix.
QUALITTY - Skin Homepage mockup — Qualitty Skin & Hair care — Mockup of concept homepage. Objective is to pair dark, calming color tones with crisp high quality images. Using science based descriptions, the product content speaks for itself.
Eco Logo — Logo mark created for a sustainable paper plate company, Eco. Their plates are plant based and designed to break down easily and be 100% recyclable. Color pallet and negative space leaves help create the 'e' icon and build the sustainable tone.
Imperial Wholesale — Two landing pages for Imperial Wholesale. One is a launching page for their new product, with product samples and promo video. The other includes lifestyle photos and scroll through product samples of other new flooring options.
Kenyan Coffee Goods — Email mockup for a delicious new coffee blend / coffee company concept.
KnowledgeNet Logo Transformation & Update Process — Project: KnowledgeNet logo evolution and mark update. Here demonstrates how I transformed the existing logo to a more modern/uniform display type logo. Once I had an updated cornerstone, I researched industry trends, competitors, created mood boards with preferred logo styles, sketched concepts, roughly rendered logos, curated team reviews, edited additional renders and then narrowed our pre...
404 Page - Arktik — A collection of 404 page concepts; just for fun. Exploring the balance of image, copy and information.

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